Looking for the best market research company in Egypt to power your next business move?
Whether you’re expanding into MENA markets, validating a new product, or refining your customer insights, choosing the right research partner is key. Egypt offers a growing pool of global-standard agencies — and we’ve curated the ones that matter.
Here’s your 2025 definitive guide.
1. ThruHQ – Best for Verified Vendor Access and Market Entry Intelligence
Website: thruhq.com
Overview:
ThruHQ isn’t just another research provider — it’s your shortcut to scaling smarter with Egypt. Their signature service, Scale with Egypt, offers a complete market access toolkit:
- Custom market intelligence reports (cost benchmarks, trends, vendor analysis)
- A handpicked directory of verified local vendors
- Warm intro support to trusted suppliers
- Private Slack guidance for fast execution
Bottom Line:
If you want not just insights but execution power, ThruHQ delivers operational leverage, risk-free scaling, and faster wins.
👉 Learn more about scaling with Egypt.
2. Marketeers Research – Leading Full-Service Market Research Company in Egypt
Website: marketeersresearch.com
Overview:
Marketeers Research has over 25 years of experience across FMCG, healthcare, automotive, and telecom sectors. Their core services include customized quantitative studies, focus groups, brand health tracking, and mystery shopping programs.
Bottom Line:
If you seek an established player with a proven track record and global-standard methodologies, Marketeers is a solid partner.
3. Ipsos Egypt – Global Research Expertise with Local Market Insights
Website: ipsos.com/en-eg
Overview:
Ipsos Egypt blends deep local knowledge with the power of a global research network. Their specialties include consumer behavior studies, brand tracking, political polling, and media measurement.
Bottom Line:
For enterprises seeking data validation at scale with international credibility, Ipsos delivers consistency and accuracy.
4. NielsenIQ Egypt – Data-Driven Market Intelligence and Retail Analytics
Website: nielseniq.com/global/en/locations/egypt
Overview:
NielsenIQ is synonymous with retail and consumer packaged goods (CPG) intelligence. In Egypt, they provide unmatched insights on shopper behavior, shelf analytics, and category trends.
Bottom Line:
Ideal for brands who want deep market penetration strategies based on real purchase data and predictive modeling.
5. Pan Arab Research Center (PARC Egypt) – Regional Research Expertise
Website: parcmena.com
Overview:
With over 35 years across MENA, PARC Egypt specializes in media research, brand perception surveys, and audience analysis. They are known for multi-country comparative studies and hybrid qualitative/quantitative models.
Bottom Line:
A trusted name for cross-border market understanding, especially for pan-Arab campaigns.
6. RMS (Research & Marketing Solutions) – Local Consumer Insight Specialists
Website: rms-egypt.com
Overview:
RMS focuses on customized research projects across education, finance, retail, and NGOs. Their strength lies in nimble survey design, fieldwork reliability, and data analysis tuned to local dynamics.
Bottom Line:
Perfect for organizations seeking affordable yet sharp local intelligence.
7. MindField Research – Youth and Trend Analysis Experts
Website: mindfieldresources.com
Overview:
MindField specializes in Gen Z and Millennial consumer research, brand engagement metrics, and product launch testing. They’re recognized for digital-first data collection and social media listening.
Bottom Line:
Choose MindField if your focus is youth markets, digital culture, or lifestyle segmentation.
8. Kantar Egypt – Strategic Research Partner for Brands
Website: kantar.com
Overview:
Kantar combines behavioral science, advanced analytics, and creative development testing. In Egypt, they offer deep dives into advertising effectiveness, customer journey mapping, and brand health frameworks.
Bottom Line:
For organizations needing strategy-grade research tied directly to business outcomes, Kantar stands out.
9. Zeta Research – Agile Boutique Market Research Firm
Website: zetaresearch.com
Overview:
Zeta Research delivers highly tailored projects for startups, NGOs, and multinationals alike. Their expertise spans healthcare, fintech, and retail sectors, emphasizing actionable insights over high-volume data.
Bottom Line:
Best fit if you need nimble, customizable research with executive-ready reporting.
10. Sigma Research – Public Opinion and Policy Analysis Authority
Website: sigmaegypt.com
Overview:
Sigma specializes in socio-political research, opinion polling, and public sector studies. They are a go-to partner for international development organizations, policy makers, and election studies.
Bottom Line:
Sigma is essential if you require trustworthy public sentiment data or program evaluation metrics in Egypt.
FAQ: Market Research in Egypt
What are the top market research companies in Egypt?
ThruHQ, Marketeers Research, Ipsos, and NielsenIQ lead the field with robust services for both startups and multinationals.
How much does market research cost in Egypt?
Project budgets typically range from $5,000 for basic studies up to $25,000+ for in-depth, multi-city or multi-sector research.
Is Egypt a good market for expanding businesses?
Yes. Egypt combines a large consumer base, rising spending power, tech adoption, and strong entrepreneurial culture, making it a prime opportunity.
Final Word
Egypt’s business landscape is rapidly professionalizing — and these top research companies are at the heart of it.
Whether you’re entering the market, optimizing your brand, or validating a product, the right insights partner will define your success.