Sales Roads

Buying Facilitation is a sales methodology focused on guiding buyers through their internal decision-making process rather than solely promoting a product or service. Developed by Sharon Drew Morgen, this approach…

Conceptual Selling is a sales methodology that emphasizes understanding and addressing the buyer’s overarching concept or vision, rather than focusing solely on the features or benefits of a product or…

Challenger Customer is an extension of the Challenger Sale methodology, focusing on navigating complex buying environments involving multiple decision-makers. While the Challenger Sale emphasizes teaching, tailoring, and taking control of…

Target Account Selling (TAS) is a strategic sales approach that focuses on identifying, pursuing, and securing high-value accounts. Unlike traditional sales methods that may target a broad range of prospects,…

CustomerCentric Selling is a sales approach that focuses on aligning sales processes with the way customers make decisions. This method emphasizes understanding and addressing the specific needs, challenges, and preferences…

Command of the Message is a sales method designed to help sales professionals deliver a compelling and effective sales narrative. This approach focuses on articulating the value of a solution…

NEAT Selling is a sales qualification method designed to help sales professionals better understand and engage with prospects by focusing on four key elements: Needs, Economic impact, Access to authority,…

Inbound Selling is a sales approach that aligns the sales process with the buyer’s journey, focusing on providing value and building relationships rather than traditional outbound tactics. This methodology emphasizes…

The Value Pyramid is a sales method designed to prioritize customer needs based on the value they offer, helping sales professionals focus their efforts on the most impactful aspects of…

Gap Selling is a sales methodology that focuses on identifying and closing the gap between a prospect’s current state and their desired future state. Developed by Keenan, Gap Selling aims…

The Sandler Selling System is a sales methodology designed to transform traditional buyer-seller interactions into a more collaborative and consultative process. Developed by David Sandler, this system emphasizes understanding and…

In today’s market, where customers have access to a wealth of information and choices, merely presenting a product or service isn’t enough. Sales professionals must focus on Value Selling—a method…

In a rapidly evolving marketplace where customers are increasingly empowered and informed, traditional sales tactics are often insufficient. To meet these new demands, many sales professionals are adopting Consultative Selling—a…

In today’s competitive marketplace, where customers are more informed and selective than ever, the traditional product-centric sales approach often falls short. Buyers no longer want to be sold to; they…

SNAP Selling, developed by Jill Konrath, is a sales methodology designed specifically for this new reality. The method is built on four key principles: Simplify, iNvaluable, Align, and Prioritize. These…

In the world of B2B sales, particularly for complex and high-value deals, the ability to qualify prospects effectively is crucial. The MEDDIC method stands out as one of the most…

The Challenger Sale, a sales methodology introduced by Matthew Dixon and Brent Adamson in their 2011 book, “The Challenger Sale: Taking Control of the Customer Conversation,” offers a new approach…

One of the most time-tested and reliable method for qualifying leads is BANT—an acronym that stands for Budget, Authority, Need, and Timing. Originally developed by IBM, BANT has become a…

SPIN Selling is a sales method developed by Neil Rackham, which emphasizes the importance of asking the right questions during the sales process. Unlike traditional sales approaches that focus on…